Product Packaging Design focuses on creating visually appealing, functional, and sustainable packaging that enhances brand identity and consumer appeal. Effective design balances aesthetics, usability, and eco-friendly materials while ensuring product protection. Key elements include color psychology, typography, structural design, and clear labeling. Innovative packaging can differentiate a brand, improve shelf impact, and drive sales. Trends include minimalism, smart packaging, and biodegradable solutions. A well-crafted design communicates brand values, ensures compliance, and elevates the unboxing experience.